MobiKwik · Business Saathi feed · Low-fi concepts

Three ways to turn a payments app into a daily business advisor.

Same content, three feed structures. The goal of this round is to agree on layout, scroll rhythm, how urgency is signalled, and how present Saathi feels — not visuals. Everything below is intentionally grayscale and blocky. Once you pick a direction (or mix), I'll build it in high fidelity.

Shared decisions (from your answers)
Mobile app Hinglish copy Instagram-leaning DNA Saathi = subtle assistant, chat on tap Fresh original style
Wireframe key
Image / poster
Urgency rail
Saathi voice
Primary CTA
A

Daily Briefing

One ranked column. Numbers first, then the most important things to do today — newspaper-style priority.

9:41
Namaste Sharma ji 👋
Aaj aapke 9 important updates hain
S
Today so far
₹60,800
Total sales (est.)
₹42,800
QR collection
₹41,950
Settles tomorrow
72/100
Loan readiness
Aaj ka #1 kaam
6–9 PM aapka strongest window hai. Repeat customers ko 5 PM se pehle offer bhejein.
Send today's offer
Saathi
Aaj ke liye · priority order
EMI · due in 5 days
₹18,500 reserve rakh lein
Kal ka settlement ₹41,950 — risk low.
Set EMI reserve
Loan readiness · 68 → 72
Aap loan-ready hone ke kareeb hain
Bas bank statement + shop photo pending.
Complete loan file
Customer comeback
64 customers 30 din se nahi aaye
Saathi ne WhatsApp message ready kiya hai.
Send to 64
Extra revenue
Bill payment counter shuru karein
S Business Saathi se poochein… ›
01
Numbers up top, tasks below. Feels like a morning briefing — scan the day, then act.
02
Urgency = colored left rail. Red EMI, violet money/loan, gray nice-to-have. One glance shows what's hot.
03
Saathi docked at bottom. Always reachable, never in the way. Best for clarity & trust.
B

Stories & Feed

The Instagram one. Saathi's daily insights live as tappable Stories; below is a visual, reactable feed.

9:41
Saathi
S
Aaj
Sales
EMI
Loan
Stock
S
Business Pulse
Business Saathi · abhi
···
Aaj sales strong 💪 QR collection pichhle Tuesday se 14% zyada.
Useful Save Plan offer →
S
Aapke liye poster ready hai
Growth Saathi
offer poster Evening combo · ₹99
Share on WhatsApp
✎
Beverage distributor
Sponsored
South Delhi stores ke liye starter scheme…
+
01
Stories = daily insight digest. Tap a ring for a full-screen Sales / EMI / Loan story. Habit-forming, IG-familiar.
02
Saathi authors posts. Each card has an avatar + voice, like a contact you follow. Most engaging, warmest.
03
Reactions + big imagery. Posters, charts, WhatsApp drafts. Risk: urgency (EMI) can get lost in the scroll.
C

Action Hub

Goal-grouped. A pinned alert + hero pulse, then swipeable shelves by intent: Paisa, Customers, Kamai.

9:41
EMI ₹18,500 · 5 din mein due Reserve →
Namaste Sharma ji 👋
Business pulse
9 updates
₹60,800
Sales today
+14%
vs last Tue
6–9 PM strongest window. Repeat customers ko offer bhejein.
Send today's offer
💰 Paisa
See all
Loan · 72/100
Near loan-ready — file complete karein
EMI · 5 days
₹18,500 reserve set karein
Settlement ₹41,950
👥 Customers wapas laao
See all
64
customers 30 din se inactive
Send campaign
12
high-value customers
Priority offer
📈 Kamai badhao
See all
Bill payment counter shuru karein
Vouchers
S
01
Grouped by goal, not by time. Paisa / Customers / Kamai shelves — swipe each sideways. Scales to 40+ cards without endless scroll.
02
Urgency is pinned. EMI/alert sticks to the very top, above the fold — never missed.
03
Saathi as a floating button. Most "app-like" & dense. Best if merchants treat this as a tool, not a social feed.
What I'd like from you
Pick a base (or mix). e.g. "B's stories + C's goal shelves," or "A, but with B's reactions." All three can borrow from each other.
My lean: B for the top (Stories + warm Saathi voice) over C's goal-grouped shelves below — habit-forming entry, organised depth.
Then hi-fi. Real colours, type, iconography, motion, and the Saathi chat + Stories experience fully built out.