The strategy isn't a slide — it's already drawn. These are the actual Saathi screens, embedded live. Tap into any one; they're the real, interactive mockups, not pictures.
Every morning, the merchant's own data becomes a short, ranked list — what happened, what needs attention, what to do next. The payments app becomes a business advisor that opens itself first.
Overnight, Saathi reads the business and does the work — tracks the settlement, finds 64 inactive customers, drafts the evening offer, updates loan readiness — then asks permission. An agent that acts, not a bot that chats.
The visual feed where Saathi writes and designs the merchant's offers — an "Evening Combo · ₹99" poster, ready to post. A design-and-marketing team living inside the app, for a shop that never had one.
Amazon helps brands sell to consumers. MobiKwik helps brands sell through merchants — sponsored, explained ("why you're seeing this"), and shown only when it helps the shop earn. The high-margin future layer.
When a customer asks an AI assistant “where can I buy this near me?”, MobiKwik merchants surface — a structured, AI-readable storefront that makes every shop discoverable in the agent era.
Before the visuals, the decisions. Same content, three rhythms — Daily Briefing, Stories & Feed, Action Hub — pressure-tested for how urgency is signalled and how present Saathi should feel.