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Edition I · Editorial
The Paper
A typeset strategy essay in navy & brass — that happens to be a live AI product. Reads like a document; thinks like a model.
- A merchant phone, generated live by Claude
- Interrogate the strategy in board mode
- Cormorant serif · editorial restraint
Edition II · Ambient
The Engine
A dark, kinetic site that plays itself. Saathi boots up, reads a merchant, and walks you through the whole thesis — fully self-contained.
- A 70-second Saathi auto-walkthrough
- Playable readiness dial & live feed
- Bricolage + Fraunces · ambient motion
Edition III · The Product
The Product
Not a concept — the real Saathi app. Five live, tappable screens, embedded from the design source: the feed, the agent, generated offers, Brand Launchpad.
- Five real screens · live & tappable
- Feed · Agent · Generated offers · Media
- Violet / Hanken · product fidelity